YouTube is the second most used search engine after Google(and owned by Google).

Why is Online Video the Future of Online Marketing?

Did you know that over the Bank Holiday’s weekends YouTube is becoming search engine number one? People have more spare time and with 4G networks being widespread connectivity is not an issue in certain areas like London, Cambridge and other technologically advanced cities. The video is slowly dominating the Internet and marketers should embrace its power if they are not doing it already.

But why is online video the future of online marketing?

• According to Google, 70 percent of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.
• Online video users are expected to double to 1.5 billion in 2016.
• Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016 and 75 percent in 2017.
• More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.
• Video can be used in many different and engaging ways :

Video is the best marketing tool there is. Do you know why?

• Video is the most shared content on the Internet and Social media sites
• You can combine pictures with sound to get your message across. Would you rather look at the image taken in the club or watched the video with sound and people dancing to the rhythm?
• Viral videos are taking Internet by a storm and are increasingly popular
• They improve “brand” awareness
• They can reach many users worldwide without much effort
• Motion graphics is a great way how to engage the audience with boring message or text.

How can video help your business?

• Video tutorials are great way how to show your passion for your business or products
• Vlogs are great for letting your users know about what you are doing and what they can expect
• Introductory  or “About Us” video is expected by visitors to be present on your website these days
• Testimonials are great assets for your company as they show your clients saying positive experience about your products or services

There is so much more you can achieve with video marketing. These are just the tip of the iceberg. The sky is the limit.

Can we help you with your business?

Sure we can! Have a look at videos we created for brands and businesses in Cambridgeshire and call us to find out how we can help You and Your business to stay up to date with today’s marketing tools.